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Marketing

Create three marketing personas that represent the organization’s target audience.

In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry).
The selected business has decided to launch a New Product and Mobile App campaigns on social media. And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc.
For this part of the assignment, you need to write a report that describe the following aspects of the business.
>>You have chosen this site
https://www.niceonesa.com/en/
1.Define your social media marketing goals (based on launching a new Product and Mobile App campaigns) [1.5 marks]
Based on the finding from your social media audit, write the goals and strategies section of your SMMP.
How are you going to get people to engage with your business on social media?
Research your target audience [1.5 mark]
Develop your social media brand/business standards [3.5 marks]
Research to determine the target audience of your business.
Create three marketing personas that represent the organization’s target audience.
Which platforms might best help you achieve your goals? [Select at least 4 platforms].
Establish your business voice and tone and figure out how to speak with your target audience.
What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
Write a clear and detailed description of your brand/ business posting guidelines.
What logos, positioning, and sizing will you use?
What fonts and colors will you use?
What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?)

Categories
Marketing

(2.5 marks)

General Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1.
Recognize an understanding of the overall
marketing concepts, goals and strategies within the context of organizations
goals and strategies. (CLO-1)
2.
Develop critical and analytical thinking necessary
to overcome challenges and issues of marketing in the changing global
environment. (CLO-4)
Part-A:
Case Study
Read the Chapter
Case Study “A Flood of Water Consumption Choices” from Chapter No- 1
“Overview of Marketing” Page: –
24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael
Levy (2022) and answer the following Questions:
1.
How does marketing impact the consumption of water, and how
has this impact changed since the mid-20th century? (2.5 Marks)
2.
Describe three distinct target markets for drinking
water. How does marketing create value
for each of these segments using the four Ps: product, price, place, and
promotion? (2.5 Marks)
3.
How has changing societal values impacted the way in which
water is purchased and consumed? (2.5 Marks)
Part-B:
Critical
Thinking
Reading required: –
Read Chapter 3, 5, 6 and 7 carefully and then put your
answers based on your understanding.
1. Suppose you own an herbal tea company and
you want to introduce a new product called Mint-Enhanced Tea—a mint and lemon
herbal tea. Being a marketer, how you should go about creating excitement using
various social and mobile media tools?
Chapter-3. (2.5 Marks) (Minimum 150 words)
2. Today, marketers cannot ignore consumers’
concerns about the environmental impact of the firm’s activities. What are some of the environmental concerns
consumers have regarding marketing activities?
Critically examine how can marketers address these important concerns? Chapter-5 (2.5 Marks) (Minimum 150 words)
3. Taking into account
the example of buying “iPads” for personal use versus buying more than “100
iPads” for a firm, how you can differentiate between the consumer buying
process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?
Chapter-6 and 7 (2.5
Marks) (Minimum 150 words)
Important Notes: –
·
For each question, you need to answer not in less than 150 Words.
·
Support your answers with
course material concepts, principles, and theories from the textbook and
scholarly, peer-reviewed journal articles etc.
·
Use APA style for writing references.

Categories
Marketing

My group is number 6

No copy ratio
word file
please includes references if you got anything from internet
my group is number 6

Categories
Marketing

Need help with creating a tool summary instructions are in attachment and the vi

Need help With creating a tool summary instructions are in attachment and the video needed to complete the tool summary will be shared after accepting the project will tip accordingly and very good with responses

Categories
Marketing

List all beliefs you hold about yourself (in terms of personality characteristics, strengths, weaknesses, talents, roles, affiliations, etc.).

Think about your self-concept.
List all beliefs you hold about yourself (in terms of personality characteristics, strengths, weaknesses, talents, roles, affiliations, etc.).
Then, select the ten most important attributes and rank order them.
Finally, describe how those important attributes affect your consumption.

Categories
Marketing

Folder.

 The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
 Assignments submitted through email will not be accepted.
 Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
 Students must mention question number clearly in their answer.
 Late submission will NOT be accepted.
 Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
 All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
 Submissions without this cover page will NOT be accepted.

Categories
Marketing

You can structure it however you need to follow your explanations (you can start thinking about five main parts: background, research question & problems, methodology, findings & conclusions).

Read Word document attached and create a powerpoint from the information provided – instructions below. A template is attached but not mandatory to follow.
5 minute presentation – 12-15 slides.
Try to make it visual, not a lot of text, just the most relevant contents.
Try to display the most relevant elements, and keep the secondary ones for your explanations.
You can structure it however you need to follow your explanations (you can start thinking about five main parts: Background, Research Question & Problems, Methodology, Findings & Conclusions).
Try to highlight the information that supports the achievement of your research objectives and also the information that supports your conclusions.
A good exercise of personal reflection is detecting the weak and the strong points of your work.
Advice 1: Remember to speak, not read. The Jury by the time have read your work. No reason to repeat that for them. The defence is about explaining your ideas in simplified thus accessible manner.
Advise 2: Do not “copy and paste” the written paper to the presentation. Again – the panel members have had the chance to read it and wish to verify that students can identify key issues.
Students are advised to rehearse the presentation to ensure it is within the time limits established; if it over runs the set time, the Committee has the right to terminate the presentation and important concluding comments may not be allowed.

Categories
Marketing

Pearson.

The development of an integrated communication campaign requires a clear understanding of the specifics of the alternative media formats to create a consistent consumer experience. The most popular communication formats are advertising; online, social media, and mobile communication; events and experiences; word of mouth; publicity and public relations; and packaging. Some of these involve digital marketing while others involve traditional marketing.
Identify a short example for each of the 6 types of media formats. Using an example of traditional marketing (not digital), explain what makes the media format appropriate/not appropriate for the selected product or service. Now consider a digital marketing format you would want to use in addition to the format it is already on. Why did you select this one? What digital marketing strategies and tactics would you recommend be adopted for this media format? How do your selected media format strategies fit with the organizational strategy for its IMC campaign?
Be sure to include a reference list after your initial post.
At least 2 references including Kotler, P., Keller, K. L., & Chernev. A. (2022). Marketing management (16th ed.). Pearson.

Categories
Marketing

What did george do before meeting the xyz buyers team?

1- avoid plagiarism ,word format only , grammar check
Whatch the video and answer the following questions:
1. Based on your CRM knowledge analyse what happened in the video guided by the following questions:
A. Was the business in the video a B2B or a B2C business?
B. What was George trying to sell?
C. What did George do before meeting the XYZ buyers team? And what steps did he take to prepare for the meeting?
D. What did George do to the system after his meetings?
E. What was the role of the other deparements in the company and how did they
benift from the CRM system?
F. How did George beinfit from the system?
G. What type of system did George’s company use?
2. Do conclusion)
the analysis in an acadmeic paper format (introduction, body paragraphs, and
3. You have the freedom to add any extenral evidance to support your analysis such as (CRM defintions, examples to highlight other benifts of CRM, example of other CRM software..etc..)
4. Use academic writing and make sure external evience are well referencend.

Categories
Marketing

Learning outcomes:

Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1)
2. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)
Part-A:Case Study
Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?(2.5 Marks)
2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion?(2.5 Marks)
3. How has changing societal values impacted the way in which water is purchased and consumed?(2.5 Marks)
Part-B:Critical Thinking
Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.
1. Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?
Chapter-3. (2.5 Marks) (Minimum 150 words)
2. Today, marketers cannot ignore consumers’ concerns about the environmental impact of the firm’s activities. What are some of the environmental concerns consumers have regarding marketing activities? Critically examine how can marketers address these important concerns? Chapter-5(2.5 Marks) (Minimum 150 words)
3. Taking into account the example of buying “iPads” forpersonal use versus buying more than “100 iPads” for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?
Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)
Important Notes: –
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.