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Here is what you need to do:

Influencers are people who have achieved a high level of visibility in social media, and have a large and relatively loyal crowd of followers. Because in most cases this process has evolved over a period of time, most influencers enjoy a level of trust from their followers that most celebrities may lack.
This makes them perfect for promoting brands, especially brands that have target segments that overlap with the identities of their core followers. Companies recruit these influencers and pay them money to promote their brands via their preferred social media. The method is very effective, because although the followers know that the influencer has been paid, the level of trust is such that they believe that the influencer would not promote a brand that he/she would not believe in. There are 3 keys here for a successful implementation of influencer marketing:
The bond and trust between the influencer and the followers is high
The demographics, life style, and values of the followers are a close match to the ones of the target market of the brand, and
The influencer will provide a strong, creative, and captivating endorsement that will appear authentic and passionate.
Your assignment is to pretend that you are such an influencer. A company has approached you and you have agreed to promote one of their brands.
Here is what you need to do:
Select a brand— Any brand will do. Be specific, avoid a brand that covers too many products. For example, BMW is too broad, but BMWi8 is fine. Coca Cola is again too broad, but Diet Coke is perfect.
Describe the selected brand’s image. What crosses the customers’ minds when they come across the brand name? Provide references for your answer.
Describe the brand’s target market in terms of demographics, lifestyle, values, and any other relevant criteria. Provide references for your answer.
Create a social media endorsement for the brand. Be creative. You need to slip into the role of the perfect influencer for such a brand. Your endorsement will have to be a blog post suitable for social media. The criteria is that you should make your endorsement authentic and passionate. Your points will be earned based on how well you communicated based on the criteria for effective messages.
Criteria for effective (“sticky”) messages:
The message is short and focused
The message is relevant to the audience
The message creative and has some unexpected and surprising elements. In other words, it captures the attention of the audience.
The message is concrete. Avoid abstractions, they confuse people.
The message has an emotional appeal. Logical arguments are not sufficient – people are guided primarily by emotions.
The message is in the form of a story. People make sense of the world via stories. A story format is not always possible, especially when the message has to be extremely short. In this case, you have plenty of space/time to create a story as the basis of the influencer brand endorsement.

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The foundation’s board of scientists believes strongly in the value of interdisciplinary research and wants you to add the approach and unique methods of an additional social science.

Based on the attache Article, I have to complete my assignment with the following Questions. On my last Assignment I received a 52, therefor, I could use a bit help with this…the more detailed the answer, the better I believe my chances.
The class is Research Methods in Social Sciences.
Identify and summarize the theory or theories used in this article and name the social science discipline they come from. (5 points)
Identify the research methods used by the researchers in the article and describe how the authors collected their data. (5 points)
Name the key independent and dependent variables of the research. (4 points)
Discuss the analyses that were conducted to arrive at the article’s conclusions. (4 points)
Discuss the results of the research conducted. Do the authors cite any limitations to their research? If so, what are they? (4 points)
Let’s say that an independent research foundation has given you money to expand and improve on this study by using a mixed-methods approach—that is, by adding a research methodology from another social science. The foundation’s board of scientists believes strongly in the value of interdisciplinary research and wants you to add the approach and unique methods of an additional social science.
Discuss which social science you think would contribute to the study conducted in this article, and why. (4 points)
Identify the discipline’s unique research methodology that would contribute to the gathering of additional information about this topic and describe how you would use it to gather the additional information. (3) points)
Discuss how the collection of this additional data might help you analyze all the data better. (4 points)
Describe how the use of multiple methods would contribute to the article and affect the results. (3 points)
Speculate on how you might be able to rewrite the conclusion of the article based on your use of multiple research methods and data collection. (4 points)
Identify and summarize the theory or theories used in this article and name the social science discipline they come from. (5 points)
Identify the research methods used by the researchers in the article and describe how the authors collected their data. (5 points)
Name the key independent and dependent variables of the research. (4 points)
Discuss the analyses that were conducted to arrive at the article’s conclusions. (4 points)
Discuss the results of the research conducted. Do the authors cite any limitations to their research? If so, what are they? (4 points)
Let’s say that an independent research foundation has given you money to expand and improve on this study by using a mixed-methods approach—that is, by adding a research methodology from another social science. The foundation’s board of scientists believes strongly in the value of interdisciplinary research and wants you to add the approach and unique methods of an additional social science.
Discuss which social science you think would contribute to the study conducted in this article, and why. (4 points)
Identify the discipline’s unique research methodology that would contribute to the gathering of additional information about this topic and describe how you would use it to gather the additional information. (3) points)
Discuss how the collection of this additional data might help you analyze all the data better. (4 points)
Describe how the use of multiple methods would contribute to the article and affect the results. (3 points)
Speculate on how you might be able to rewrite the conclusion of the article based on your use of multiple research methods and data collection. (4 points)

Categories
Advertising

The foundation’s board of scientists believes strongly in the value of interdisciplinary research and wants you to add the approach and unique methods of an additional social science.

Based on the attache Article, I have to complete my assignment with the following Questions. On my last Assignment I received a 52, therefor, I could use a bit help with this…the more detailed the answer, the better I believe my chances.
The class is Research Methods in Social Sciences.
Identify and summarize the theory or theories used in this article and name the social science discipline they come from. (5 points)
Identify the research methods used by the researchers in the article and describe how the authors collected their data. (5 points)
Name the key independent and dependent variables of the research. (4 points)
Discuss the analyses that were conducted to arrive at the article’s conclusions. (4 points)
Discuss the results of the research conducted. Do the authors cite any limitations to their research? If so, what are they? (4 points)
Let’s say that an independent research foundation has given you money to expand and improve on this study by using a mixed-methods approach—that is, by adding a research methodology from another social science. The foundation’s board of scientists believes strongly in the value of interdisciplinary research and wants you to add the approach and unique methods of an additional social science.

Categories
Advertising

Let me know if you have any questions.

Instructions are included. Please cite all sources used. Let me know if you have any questions. Thanks!

Categories
Advertising

Please cite all sources used.

Learning Goal: I’m working on a advertising writing question and need an explanation and answer to help me learn.
Read pdf before answering questions. Please cite all sources used. 150 words per question. Thanks in advance.

Categories
Advertising

For now, let’s define “platform” as an interactive device or technique that supports a brand promise.

Learning Goal: I’m working on a advertising question and need a sample publish to help me learn.
Research and share the links to FOUR professional online platforms that you admire. They can be images, articles, or video links. The examples can include the brand’s entire integrated campaign. Recall that online can still refer to a physical event or object if it has Internet and/or social media capabilities. ALSO NOTE: Marketing buzzwords like “platform” are interpreted many different ways. For now, let’s define “platform” as an interactive device or technique that supports a brand promise.
Reverse engineer a one- to two-sentence generic platform description from each shared link. Remember that a strong platform must involve an idea big enough to inspire a commercial, a banner ad, or even an app. Here are some examples:
Ikea: Give away products to people who tag themselves in an image of the product on Facebook.
Omo Soap: Hand out free food on plates made of china, and then collect the used plates to prove how many you can wash with one bottle of soap.
@Sweden: Give your country’s Twitter account to one person a day.
Quicksilver, Dynamite Surfing: Turn a small lake into a surf destination.
Come up with two new ideas for every reverse engineered platform idea for your chosen brand (eight total ideas). For example, Titleist could turn their Twitter account over to a new pro golfer every month, or they could give their Twitter account over to up-and-coming high school golf teams instead!
I’ve attached an example from my classmate.